Despite the illusion of creativity being all fun and games, planning and delivering on a creative business endeavour takes a lot of hard work and the process can often be very messy. Inspired work is not easily done as it usually needs to operate separately from traditional business planning efforts. Idea making is tough but most companies don’t lack ideas, they suffer from poor execution and the chaos inflicted by creative stakeholders is often assumed as a necessary by-product of creative work.
A major challenge in organizing a project is the task of working with creative resources. Managers often fail to move a creative project forward because they don’t know how to work with creative people. Creative workers, and their seemingly unstructured workflow, appear chaotic and inefficient to their business-minded counterparts. When put in charge of a new project, managers either shoe-horn the creative process into a dry, static business planning structure or they let the “fun” people run wild and hope for the best. Both options are dangerous.
A successful creative project requires skilled and passionate people working towards achievable goals – it’s okay if the process gets a little messy just as long as everyone knows where they’re going.
The reality is that creative work can, and should be, a little chaotic at times but there’s nothing wrong with organizing the ideas, tasks, notes, discussions, budget items and assignments in central place.
It’s no secret, creative people do not play nice when shown a Gantt chart or a sophisticated matrix. A standard checklist is for grocery shopping not for creative work. And an elaborate spreadsheet with pivot tables is sure to make a creative person lose their mind.
What creative people need is a simple a place to check-in and have project details available to them when they need them. And, when directed to the particulars they need to be able to engage with the information without having to take a deep breath, or sigh.
This is why Smartsheet works so well, it’s a tool that doesn’t scare creative people away. There are lots of online collaborative tools – I use many of them, but I manage all my projects using Smartsheet because it’s the best of both worlds: business and creative.
Creative people need to work outside the box, they need to colour outside the lines, in order to work in their wheelhouse. Initiating a creative project on Smartsheet helps me corral key information and key people together in a format that I can easily manage and it’s not over the top with respect to structure. It’s my chaos-controller.
One of the practical ways Smartsheet helps me make creative work happen is its email functionality. Now, truth be told, email is the root of all evil (a sermon for another day); however, when working with creative people it’s a no brainer for me… I setup automatic daily email updates in our Smartsheet workspace and stuff gets done. Creative people are often involved in multiple projects, just like you, so this simple feature is great way to keep project items on top of their pile.
One of the ways I allow for some controlled chaos is that I don’t re-organize or moderate the discussions. The conversations that happen in the workspace are left for all to see and they are full of spelling mistakes, grammatical errors, and are full of erroneous notes or out-of-date items are left. I need a little dose of chaos too.
For me, the trick to working with creative people is to organize a project in such a way that the important details are there when they need them in and are displayed in a way they can engage with them.
Three cheers for Smartsheet!
Action Items: Read Todd Henry’s new book The Accidental Creative (http://www.accidentalcreative.com/book) – seriously – you need to read this book.
Post also found on Smartsheet.com/blog.
Corwin Hiebert is a management and marketing consultant to creative entrepreneurs (like world-renowned photographer and author David duChemin). He’s the co-publisher of Clamorate, and is the co-producer of CREATIVEMIX (Vancouver’s Ideation Conference). As an educator, speaker, and author, Corwin is an avid supporter of creative risk-takers. Corwin is passionate about helping creative people take action towards their goals and their dreams. You can learn more about working with Corwin on his blog or you can follow him on Twitter. He lives in Vancouver, Canada and drinks very unhealthy amounts of expensive coffee.










